Importance of food packaging:
1. Food protection:
Food packaging is important to protect food during transportation and distribution, and to maintain the condition of the food while it is being transported from the restaurant to the customer. For example, airtight boxes are suitable for both food and beverages, while aluminum is suitable for soda cans.
2. Food safety:
Food packages protect food from any contamination when it is delivered to customers and ensure food safety to eliminate or reduce food return complaints and risks, especially at a time when the Coronavirus threatens people’s lives. Returning a product has been shown to destroy brand credibility, reduce product sales, or even bring a lawsuit. Food contamination can occur at any time in the supply chain, make sure to always serve healthy and safe meals.
3. Freshness of food:
Proper packaging can preserve food freshness, appearance, taste, shelf life, and quality, and make a meal look fresher and more appealing. This allows customers to keep a meal at home for a period of time before eating it.
Moreover, it is important to maintain the temperature of the food, so dishes that must be eaten cold, for example, must reach the customer cold. There is nothing worse than ordering an ice cream, milkshake, or iced coffee and getting it warm.
4. More sales:
Attractive packaging encourages customers to buy more frequently, which increases sales.
5. Enhance your brand and raise its value:
Packaging is the brand’s point of contact with the customer and is an essential part of marketing and allows you to communicate food information directly with the customer. It also allows you to communicate with customers through the smart use of colors, design and words.
In addition, the packaging communicates the values of your restaurant to your customers. For example, if you value sustainability and the environment, consider using biodegradable packaging.
Simple packaging: packaging with a minimum amount of materials:
Packaging with minimal materials
The simple packaging is free packaging of any unnecessary materials and messy designs with a simpler, more elegant design. It refers to reducing the mess from the packaging process. From the design and feel to the packaging materials, everything feels simple with the foods.
Simple packaging is cost effective, and often environmentally friendly. It helps you better convey the basic message of your brand and increase awareness with customers, as there are no additional elements in the design that create chaos and clutter the message. Consider including relevant information and graphics on packaging and use only basic materials.
C. Custom Packaging:
Think of custom packaging as what Coca-Cola does with its pre-named packaging. Just as providing a personalized customer experience is important within a restaurant, personalization also provides many benefits when applied to packaging. It helps you build stronger and more emotional connections with your customers and gives you free word of mouth marketing where customers feel special when they receive a personalized, personalized note every time they order food.
For example, you can leave space on the package and then write a small note that reads “Made with love for” customer name “, stay safe.
Customers look to comfortably eat at home without having to cook or prepare dishes. So, consider introducing lightweight, easy-to-carry, and resealable packaging that they can simply eat as much as they want or close the package and eat later.
3. Create brand awareness:
Packaging is a key identity tool that appreciably represents your brand’s personality. It helps draw customers’ attention to your brand, and distinguishes you from your competitors.
Packaging is an ideal marketing tool, in addition to being an extension of your brand, so keep your brand personality in mind when hiring someone to design packaging packaging, not to mention that you need to include your company name or logo on the packaging to keep your brand visible to anyone who sees packaging. Encapsulation.
In general, the material must be in line with your branding, the design elements and the information on the packaging must correctly illustrate the image of your restaurant, and the packaging must communicate with the customers and draw their attention.
Choose packaging that ensures your food is protected and safe through transport and also looks and tastes great as it should. While the design should be able to communicate your brand’s personality and be visually appealing to your customers. This will help you improve your brand image and increase sales.
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